Crave by Leena
A beloved Bangalore institution, Crave by Leena is India’s first all-vegan patisserie. Crave makes gluten-free, refined sugar-free and nut-free options, so that everyone can enjoy some really good cake.
Industry: Food, Retail
Location: Bengaluru, india
Length of Engagement: 5 months
What we did: Communication Strategy, Instagram posts & reels, LinkedIn posts, Meta & Google Ads, Product Photography
Tools used: Google and Meta Ads, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premier Pro, Canva, Google Suite, Later.com, Veed.com, Motion Array
Why the engagement ended: Crave decided they wanted to take their marketing and creative comms in-house and build a new team.
Lessons at Crave:
Sometimes the quickest rawest reel with a good story resonates more with social media audiences than a high production aesthetic video.
Organic brand growth is a long game, and cannot be measured through the performance of individual social media posts.
A well-loved product will always have the loyalty of old and new audiences, no matter what the brand messaging is.