Jotter
Jotter is a revolutionary social publishing app and online community that gives members the power to publish their own work to a global audience and access unlimited reading from writers and literary misfits who are underrepresented in traditional publishing.
Industry: Publishing, Mobile & Web Application
Location: Sydney, Australia
Length of Engagement: 6 months
What we did: Website Design, Google Play Graphics, Communication Strategy, Logo Redesign, Emailers, Instagram posts & reels, LinkedIn posts, Meta & Google Ads, User Experience & User Feedback, Community Outreach, Product Management, Workshop Facillitation
Tools used: Google and Meta Ads, Adobe Illustrator, Adobe Premier Pro, Canva, Google Suite, Wix, Figma, Later.com, Motion Array
Why the engagement ended: As advised by Moonbird, Jotter decided to pause marketing and community outreach efforts until the user experience and app functionality was a little more developed.
Lessons at Jotter:
The loyalty earned through a good product cannot be substituted with community engagement, marketing, and outreach.