NIRA FINANCE
Building fintech solutions for underserved Indians
What we did: Website, Brand Hygiene, Communication Strategy, Social Media, Videos, Guides & Manuals, Event Facilitation.
Software & Skills: Google and Meta Ads, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premier Pro, Midjourney, Canva, Google Suite, Wix, Figma, Later.com, Printing Tech, Cold Calling, Veed.com, Motion Array
Length of Engagement: 9 months
Our Job
To create trust with NIRA, a fintech company based out of Bangalore, India. NIRA is an app that provides small loans to working class India, people who have typically never been offered access to fair credit.
The Product:
Loans are offered to any full-time employee making upwards of 12,000 INR a month.
enefits
-Lowest interest 2.8/3 per month
-Long tenure 12 months (even on 10k loan)
-If the application was solid most loans go right into their bank account in 24-48 hours
Our customers
Our demographic of people who usually make less than 30,000 a month and usually provide for more than one person on that salary. Our customers are all over India from Assam to Maharashtra, and UP to TamilNadu. All 26 states served. The larger observation was that most of our customers were from tier 1 and 2 cities/towns although we had many customers from the bigger metros as well.
Over 85% of our customers were men from the age group of 20 to 45. The average loan they tok out was around 15-16k INR and they primarily used the loans for medical fees, school fees, house appliances, home renovations and weddings.
NIRA would get 100s of applications a day but only a tiny margin of those applications would be accepted for the loans. This meant that many people who didn't qualify or have supporting paperwork would still try to apply.
Our customers
Our demographic of people who usually make less than 30,000 a month and usually provide for more than one person on that salary. Our customers are all over India from Assam to Maharashtra, and UP to TamilNadu. All 26 states served. The larger observation was that most of our customers were from tier 1 and 2 cities/towns although we had many customers from the bigger metros as well.
Over 85% of our customers were men from the age group of 20 to 45. The average loan they tok out was around 15-16k INR and they primarily used the loans for medical fees, school fees, house appliances, home renovations and weddings.
NIRA would get 100s of applications a day but only a tiny margin of those applications would be accepted for the loans. This meant that many people who didn't qualify or have supporting paperwork would still try to apply.
Customer Issues
Given the diversity of our users and that they came from underserved classes, a big issue was making sure our app was understandable to them. We had 7 languages as options as well, but most still preferred to use the english version.
Key Issues
Hard time uploading bank statements (because some banks were not digital yet or the customer was simply unfamiliar with digital banking/netbanking)
Updating customers on their loans with a very lean customer support team was a challenge
Operational care helped with tangibles like helping customers upload the correct document.
Core customer complaints : not getting their money together or asking why their specific loan was rejected
It is interesting to note that 98% of new users paid back their loan on time.
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Package 1
Perfect for people looking for a quick interior refresh.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Package 2
Complete room transformation with a selection of furnishings, decor, and color schemes.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
-
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Package 3
Designed for clients who want a complete interior overhaul or large-scale renovations.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
-
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.